The Idea

Adhesive optical silicone lens to correct myopia on sports gear for non-contact lens users

Original Wording

an adhesive optical silicone lens to correct myopia on sports gear (ski, swimming, scuba, bike…) for those who do not use contact lenses

Target Persona

Athletes who don’t use contacts, outdoor sports enthusiasts

Marketing Keywords

sports vision correction, ski goggle prescription, swimming goggle myopia, adhesive sports lens