The Idea

Boat-based experience: cold plunge in Lake Como followed by a sauna with a view, riding the overtourism wave

Original Wording

cold plunge into lake Como and enjoy a hot sauna with a view on the shore on your way back on our boat. Local service riding the over tourism around these parts

Target Persona

Tourists in Lake Como, wellness travelers, adventure seekers

Marketing Keywords

Lake Como cold plunge, sauna boat experience, wellness tourism Italy, luxury cold therapy